This common symptom is a sign your business, brand and marketing strategies are out of alignment. Here’s how to solve it so your content and campaigns deliver tangible value.

To get collective returns from your business, brand and marketing you don’t just need big ideas. You also need a practical, strategic operating system to align the multiple assets, people and processes involved in bringing those ideas to life.

There’s more than one way to deliver what the world needs next. Problems don’t follow category distinctions and linear lines of thinking. So why should you?

Innovation doesn’t always look like turning a market on its head. A horizontal stretch to serve new categories, consumers, customers or channels can often be more rapid and realistic.

The need for big ideas and fluid approaches has never been greater. Yet plenty still subscribe to traditional thinking about those they work with—and it’s keeping them stuck.